COSTA MESA, Calif., March 20, 2012 – Hyundai ranked as the number two brand in terms of Total Value, according to Strategic Vision’s 2012 Total Value Index™ (TVI). Additionally, Hyundai’s sleek crossover Tucson was named the “Small SUV” segment leader in Strategic Vision’s study. The TVI looks at all aspects of perceived value; from quality, to economics to customer appeal.
“Hyundai continues to shift the paradigm of how customers perceive real value in their automotive purchases,” said Alexander Edwards, president, Strategic Vision. “For example, customers who purchased a Hyundai Sonata explicitly stated that they ‘Love’ the product attributes such as styling as well as overall value more than any other buyer of models in the midsize segment. When such synergy exists, you have a leader in value that results in strong sales.”
Presented annually since 1995, the TVI was calculated from 68,088 buyers who purchased models during September 2010 to June 2011. Total Value is a calculation of explicit owner statements on 442 attributes and focuses on immediate and expected (long term) economic factors such as warranty, technical innovation, standard equipment and fuel economy.
“Hyundai’s continued rise in Strategic Vision’s TVI reinforces the strength of our brand and the appeal of our vehicles,” said Scott Margason, director, Product Planning, Hyundai Motor America. “With stand-out designs, loads of innovative features and outstanding fuel economy, it’s no wonder that vehicles like the Tucson are consistently exceeding the expectations of our customers.”
Hyundai’s star Crossover Utility Vehicle (CUV) Tucson strikes a stark contrast from its competitors and excels in every functional area, from its roomier cabin with extra cargo space to its excellent fuel economy and fun-to-drive personality. Tucson features the company’s “Fluidic Sculpture” design language and showcases precedent-setting engineering including advanced weight saving technology and two eco-efficient Theta II four-cylinder engines delivering up to 32 mpg on the highway.